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In situations of struggle, what drives Cheng’s enthusiasm is observing simply how much her customers cherished the products her boutique provided. “To me, it’s not about advertising. It’s not in regards to the financial A part of the business enterprise,” she claims.
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A single retailer’s Angle was especially depressing. Unable to tell the difference between two black bras Cheng requested about, its personnel only said, “They’re both equally French, but this just one is a tad dearer.”
Sheer’s bra push in 2012: Lisa Cheng (appropriate) together with her crew along with the bins of bras they collected from generous consumers. Photograph: Handout
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